Job Description

Cal Paso Solar Electric, a leader in renewable energy solutions, is excited to announce a career opportunity for a dedicated and strategic Market Manager. This position is designed for a professional looking to advance their career in market management within the renewable energy sector. The role is Full-Time and offers the flexibility of a Work From Home (WFH) arrangement, making it a superb fit for individuals seeking both professional growth and personal balance.

The Market Manager will play a pivotal role in shaping the direction of Cal Paso Solar Electric’s market presence. This position is crucial for driving business growth through strategic market analysis, leadership, and innovation. The successful candidate will have the opportunity to work in a dynamic environment where their efforts directly contribute to the company’s sustainability commitments and overall success.

Duties and Responsibilities

• Analyze market trends and consumer behavior to identify opportunities for expansion and growth.
• Develop and implement strategic marketing and sales plans to achieve corporate objectives for products and services.
• Manage and coordinate marketing, advertising, and promotional staff and activities.
• Take charge of market research efforts, including analyzing business metrics and performance to determine market effectiveness.
• Work with the product development team to integrate market needs and trends into product planning and development.
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
• Liaise with sales management to develop pricing strategies that will effectively maximize profitability and market penetration.
• Direct market channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals.
• Prepare and adhere to marketing budgets, assessing the return on investment and the impact of marketing strategies on business outcomes.
• Facilitate client retention and ensure customer satisfaction through proactive engagement and effective problem-solving strategies.
• Lead, motivate, and develop a high-performing marketing team to foster a competitive and innovative environment.
• Monitor competitor products, sales, and marketing activities to stay ahead in the industry.
• Prepare periodic sales and market analysis reports for senior management showcasing results, trends, and forecasts.

Requirements

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
• Minimum of 5 years of experience in market management, preferably in the renewable energy sector or related industries.
• Demonstrable experience in developing strategic and business plans.
• Strong analytical skills and a proven track record in market research and business analysis.
• Excellent organizational and leadership abilities.
• Outstanding communication and interpersonal skills.
• Proficiency in using Microsoft Office Suite and market analysis software.
• Ability to work effectively under pressure and to tight deadlines.
• Highly creative with experience in identifying target audiences and devising effective campaigns.
• A strong ethical mindset and a commitment to sustainable business practices.
• Ability to manage and prioritize multiple projects simultaneously.
• Experience in a supervisory position, leading a team towards achieving marketing and sales objectives.
• Knowledge of renewable energy market dynamics and challenges is highly advantageous.

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